So PETA has launched a new campaign to stop people from fishing and eating fish. Their plan is to rename fish “Sea Kittens” and yes, it is for real.
This isn’t someone making a satirical campaign to mock PETA, this is for real. Setting aside the irony that PETA kills a very high amount of cats in their shelters, I just find the whole thing hysterical. Because if you look at their site, there is a lot of production value in it, they clearly spent a lot of time working on it, probably hired a design contractor to do the site, had creative meetings on the “Sea Kitten bedtime stories” and the “make your own Sea Kitten” function, which by the way includes amongst the things you can dress your own Sea Kitten in, a set of swim floaties, which I’m pretty sure would kill a fish, as they tend to want to remain below the surface, and, you know, continue to breathe.